BT were far too greedy. They should have collected more market share before raising their prices. I got BT sport when it first came out, with sky sports, and it was 21 quid a month. Now it's more like 50, without sky.
It just didn’t work. They went in hard thinking that by offering lots of sport for not much money you’d get millions of new triple or quad play customers taking all your services.
They didn’t.
So they’ve got to now make the money back by charging everyone much more.
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