I chose to have BT Broadband because it is the highest speed where I am and got BT Sport free of charge. I currently also have Sky Sort & Entertainment for £40 per month. When the 18 month contract expires I will threaten to leave to get it reduced to just Sports because, frankly, the "Entertainment" is pants.
I think we now pay £5 a month for BT Sports because we renewed/threatened to leave our BT Broadband contract.
We feel this is a reasonable state of affairs.
It would be nice if FTA channels looked at broadcasting The Rugby Championship and The European Challenge Cup.