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Author Topic: Diageo ends London Irish sponsorship over Jackson  (Read 2116 times)

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DOK

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TomBuckQuin

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Innocent until proven guilty, but then that's not the sponsors' main concern. They're worried about their reputation - and as the court of public opinion has had its say on Jackson, do Diageo really have a choice? Especially after one sponsor has already pulled out. I'd expect a domino effect now...

Brown Bottle

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Cash Converters dropping London Irish on moral grounds is a tad hypocritical.
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Quinten Poulsen

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Well so is Diageo.

Mayor West

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Evans the footballer has been found not guilty eventually but the things that came out don’t really make you think he’s a very pleasant individual. I think the same could be said here too. I hope the clubs decision doesn’t ruin their comeback.

Gone

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Re: Diageo ends London Irish sponsorship over Jackson
« Reply #5 on: Saturday 15-Jun-2019, 08:16* »
It’s hardly “the court of public opinion”.

They are innocent of a crime, yes.

But their text messages were read out in an actual court - and I guess brands who don’t agree with “spit roasting sluts” as being an ideal “on brand” message for their female customer base have made a decision.

Totally agree that they deserve to be rehabilitated - but also see how for a lot of brands they just can’t risk the damage at the moment.

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Domestos

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Re: Diageo ends London Irish sponsorship over Jackson
« Reply #6 on: Saturday 15-Jun-2019, 09:58* »
It’s hardly “the court of public opinion”.

They are innocent of a crime, yes.

But their text messages were read out in an actual court - and I guess brands who don’t agree with “spit roasting sluts” as being an ideal “on brand” message for their female customer base have made a decision.

Totally agree that they deserve to be rehabilitated - but also see how for a lot of brands they just can’t risk the damage at the moment.

Leaving aside the details of these individuals and their 'crimes', or 'not crimes'. I fail to grasp how companies can justify commercially the expenditure on sponsorship.

There must be an awful lot of 'we think we are getting value for money'. 'We think we are getting the right exposure to our desired target audience'.

It must be the easiest decision in the world to drop a club, or player, and choose someone else. Or leave the money in the bank?

Chipstead Quin

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Re: Diageo ends London Irish sponsorship over Jackson
« Reply #7 on: Saturday 15-Jun-2019, 10:19* »
I think the sad fact of this is that the reputation of those Irish players will precede them wherever they go , they have been found not guilty of **** , but all the ancillary comments made by texts demonstrated they are pretty unsavoury characters and disrespectful of women .
Anecdotally many LI ladies and families handed back or didn't renew their Season Tickets .
Easy to lay charges against Diageo for all sorts , but by this action they have demonstrated to their shareholders that they will not tolerate an association with misogyny.
They will claim its about the moral high ground
IMO , Its always about money .

Chipstead Quin

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Re: Diageo ends London Irish sponsorship over Jackson
« Reply #8 on: Saturday 15-Jun-2019, 11:42* »
Update  Paddy's Irish Whiskey also considering its sponsorship on 'ethical grounds ' - presumably that means they don't want Diageo to be seen to be more ethical than them .

Admin

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Re: Diageo ends London Irish sponsorship over Jackson
« Reply #9 on: Wednesday 26-Jun-2019, 20:10* »
The rest of this topic has been moved to "everything not rugby related"

https://comeallwithin.createaforum.com/index.php?topic=1523.0

 

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