There was a note in the programme the other week that made me think we would seem some price rises. The gist of it was that having so many season ticket holders (9,000 I think it said) was a bad thing because season ticket holders tend not to attend every game and therefore aren't buying food, beers, merchandise etc. which the club make loadsa money from. The point seemed to be that it was better to sell more tickets on a match by match basis because those ticket buyers pay more per game for a seat and will turn up and spend on the peripherals. I guess a lot of Jester tickets would prove this argument as they have been such good value I'm sure % attendance is low versus other season ticket types - and that's why we see the biggest rise here. The logic makes sense but does mean you have to have a product that the occassional punter is prepared to shell out on to have enough of those punters going to every game. It also doesn't help if you have to play games behind closed doors (as may yet happen with Corona) because season tickets are guaranteed income - but I guess that's next season's potential problem!