Surely they can only sell if there is a willing buyer and the willing buyer would then take control.

I see very little downside.

This is what I was thinking. Again, I don't pretend to know any of the intricacies surrounding these types of business deals but surely handing over the commercial and fiscal risk and responsibility to a third party and making it their problem is only ever a good thing? And what, realistically, are these corporates going to do to negatively affect the experience us fans pay to be part of? If they try anything too drastic that the fans don't like, those fans won't be so inclined to turn up - so if they want to make a success of the competition commercially it's in their interests not to have a negative affect on the rugby side of things. At least not to an extent that I, or other fans like me who just want to watch a good game of rugby, will mind about.

But if someone can warn me of something I'm not seeing/understanding (which, as mentioned, is eminently probable) then I'd always prefer to be prepared for disappointment/outrage.