You would think that a company with a healthy profit in mind would have done some homework on an investment of millions. It wouldn't be in their interest to lose money with a half cocked idea of what model they think might work. There has to be a profitable and secure long term strategy in order to make the deal work. Even if you wanted to sell later it would still have to be worth while someone else investing in.
It looks like a good idea as it would enable clubs to invest and possibly make themselves more profitable. Maybe it's too good to be true and you know what they say about things like that.