Oliool - Yes - if they took 50%, they would get 50% of the profits. But, at present, as noted in the Tory article, there were combined losses of around £28.5 million last year. That is not new. For the last few years, there has been no profit to share.
Moreover, everyone seems to be of a view that CVC would only be interested if they saw a good return. So 50% of a good return is better than a 100% of a debt, which is growing and which is causing the clubs to be in financial turnover.
As regards the previous discussion re: Sky, they would only get rights if they outbid BT. Either way, the more revenue from tv rights, the better for the clubs financially.