I'm impressed at your attempts, but that's not quite logically right as a comparison.
Sport England puts the number of people actively taking part in rugby once a week at 199,000 (2015), there are more than 340,000 registered rugby players in the country, and BT sport averages 345,000 viewers per match, not to mention the peak of 8.9m who watched the Wales v England 6 nations match on the TV.
So even we take a very low estimate and call it 250,000 people who might care about rugby every week - they're selling to less than 7%.
On a similar measure the Sun (1.4m), Mail (1.3m), Times (500k), are therefore hitting 23% of those Tories daily. Much more weekly.
But let's not even consider the fact that in the last election, 19% of Mirror readers were Tory voters and 30% of Sun readers voted Labour because it all gets too confusing....
Many rugby clubs have a stack of "free" copies of the magazine in their clubhouses. and many may be bought in shops, so 70K is the low end. However, if you include the Mail, Sun etc, then the figures are still roughly the same ~ 25-30% of the Sunday papers reach their target audience which is roughly the same as the Rugby Paper. My admittedly crude effort to highlight the figures was mainly to point out that rather more than "no one" (i.e. ~70,000) reads the paper.
There are more "rent a gob poor journalist(s)" working for the Sun/Mail/other tabloid than I'd care to imagine - not sure they are newspapers; rather loudspeakers blaring out coprolite.
Apologies, TomBQ, if this breakout session has failed to excite you. I too, hope that Snyman arrives and that certain fans on this board donate many babies (*) for him to eat.
[(*) metaphorical babies - obviously not real ones]