It shifts 17000, give away and bulk don’t count.
And those national papers aren’t just targeting the audience you describe so the comparison doesn’t work - being into rugby is far more specific than being “Tory” or “Labour”
The point is it sells less than some really niche weird weekly magazines.
17k sales is really really really small.
No one reads it.
It's a good job you're here to steer us away from such nonsense, Blucher: where would we be without you guidance? I, for one, will hug you for your prescience.