There's no way I can afford to spend £250 on Quins' charitable doings. Get some of the rich backers to dip their hands into their pockets if they want to feel smug and signal their virtue.
Virtue signalling is when you do something that takes no effort in order to make yourself look better.
So setting up and funding a foundation to use rugby to improve people’s lives really isn’t virtue signalling, regardless of how it’s paid for. It would have been easier to just change their Facebook avatar.
If we’re going to use ludicrous phrases that people throw around as insults on social media in our brave new world where there are no boundaries to rudeness, could we at least aim to use them more precisely.
You might as well say Cancer Research are virtue signalling, certainly I went into one of their shops the other day and couldn’t find anyone researching cancer, there were just some old ladies trying to flog an old rocking horse and some books and jumpers.