When first getting Season Ticket in 2000, touchline, needed to get 8 games in for break even. Due to moving, work etc decided to let it lapse after 2011 partly because then it needed 13 games to break even with the same seats. It seems like that was the peak followed by a roll down to 7/8 and now it is time to raise up again; so the cycle goes on.
A season ticket is essentially a trade for the club of certainty versus potential revenue: you get a discount in return for giving the club certainty of revenue. The value to the club - and therefore the discount level - is a function of how confident the club is in being able to sell your seat if you don't have an ST.
In some high demand categories, a season ticket can cost more than a ticket if the value to the fan is access. That's essentially what the RFU's international debentures are: a premium over the ticket price that guarantees your access to a source of tickets.
Quins are in a position where the point of that balance is shifting. Arguably, at the moment they could maximise revenue by not having season tickets at all - but there's also intangible value to them in having loyalty and tangible value in securing a proportion of the season's revenue ahead of time. I'd guess that ticket prices will rise at least in line with inflation, and season ticket prices in some categories rising ahead of that.
It’s not £35 every game, it’s not even that at every premiership game, some are £33 and some are £30.
Quins worked so hard to get season tickets like the £99 in north stand, now we got here they are blaming them. Compared to a lot of teams we do pay towards the top end for match tickets.
As an economics graduate I find it odd when people are willing to fall for the line that prices have to go up and make you feel bad for it. They can make revenue from many others angles to, I’m surprised by two things at Quins, 1. Naming the stadium not sponsored and 2. Additional shirt/ shorts sponsors.
This seems to be a short term argument that yes we are doing well post winning the league but this in all our experience is not the norm. Also there are a lot of costs for people at the moment and targeting the people who already have the cheapest seats.
We will probably pay for the increase because we love going but it can’t go on indefinitely as I have two small children and for four of us could be very expensive.
Quins worked so hard to get season tickets like the £99 in north stand, now we got here they are blaming them.
They "worked so hard" as in sacrificed revenue in favour of building customer (supporter) satisfaction. But, at the same time, contributing to further losses. That's a business judgement call that they made at that time - but it is unsustainable. What do you propose? That they just freeze it at £99 forever, regardless of inflation/the economy/other worlds events? That's a pretty sure-fire way to send a business down the pan.
Whichever way you cut it, raising ST + matchday ticket prices and still selling out is only going to help the balance sheet - you don't have to be an economics graduate to see the logic there. Obviously the risk there is the "still selling out" - but Laurie and his team have some pretty abundant evidence in front of them in the fact that every home Prem/European game has been a sell out this season. There's your business justification right there.
They can make revenue from many others angles too...
Which is exactly what Laurie said they're going to do. £3m of losses requires a wide-ranging strategy to sort. Raising ticket prices is one of many parts of that strategy.
I reckon have a watch of the stream if you have a chance - it was pretty enlightening.
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I reckon have a watch of the stream if you have a chance - it was pretty enlightening.
Yes. Completely agree. Laurie's explanation of finances, ticketing etc is fairly early on so you don't need to watch the entire stream. And if you're particularly short of time, just jump through the stream until the pink slides come up and then rewind a few minutes and then start watching.
Yes. Completely agree. Laurie's explanation of finances, ticketing etc is fairly early on so you don't need to watch the entire stream. And if you're particularly short of time, just jump through the stream until the pink slides come up and then rewind a few minutes and then start watching.
It’s about 43 minutes in!
The other factor I will need to consider is the ULEZ if it expands as it is being threatened it will add another cost to getting to the Stoop. I mainly drive because the train journey is a nightmare so only do it once or twice a season.
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