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They could so easily use Ancient Britons as an icon, although this dashing chap is obviously a Quins fan...

Next seasons away shirt?

Surely they can retain the chiefs name but change the imagery to an Anglo saxon or celtic chieftain instead?

Allowing for the fact that there's a blur between history and legend, there's some good material in the kings/chiefs of Dumnonia to be mined. Genuine local connection and roots, they could probably keep the drums and chants...