I can understand the rationale behind this. It's a game that can be played in a park, on a beach, wherever with just 4 jumpers to make the corners of the pitch (in the same way we all used jumpers as goalposts playing football as kids). Simple scoring system. Why they're making it 5 points for a try and not just a single point is puzzling, though. It's basically Touch but with the "Touch" element taken out.
My issue is that it's being pushed as the "Best thing ever" for Rugby and RL in the same way as the "Hundred" competition is in Cricket at the moment. In both cases it's very similar to an existing variant (Sevens/T20) and may actually harm the existing variant due to overload. Sevens has managed to break into the Olympics where it has had a good response (including giving Fiji their first Olympic medal in the process) so more effort should go into promoting that globally.